This page is about the Australian market for the model rather than the model itself: state, market direction, consent, and how to compare suppliers.
Why the price differs by state
The investor's loan sets the value of the client, and loans differ by state. The ABS puts the average new investor loan at $708,000 nationally for the June quarter, on its lending indicators. By state it is $851,000 in New South Wales, $604,000 in Victoria, $713,000 in Queensland, $642,000 in South Australia and $678,000 in Western Australia.
A client borrowing more is worth more to the advisory that wins them, so more firms compete for the enquiry and the advertising behind it costs more. A supplier who prices a Sydney enquiry and a Melbourne enquiry as one is averaging.
Why the price moves with the market
Direction matters as much as size. National dwelling values fell 3.1% over the three months to August and annual growth eased to 2.7%, per Cotality's chart pack summary. The median time on market stretched to 39 days, up from 28 days a year earlier. Total listings passed 139,100, up 18.1% on the year.
In a softening market fewer people go looking for an adviser, so a real enquiry takes more advertising to find. When values are rising the reverse holds. One national price for both conditions is a guess dressed as a rate card.
What consent means for how an enquiry is captured
Australian privacy law and the rules on marketing calls and messages share one expectation. The person knew, when they typed in their mobile, who would ring them and about what. For a bought enquiry that has four practical consequences.
Any supplier who cannot say where the enquiry came from, word for word, is selling you a compliance problem with a phone number attached.
- The investor filled in a form that asked whether they wanted to talk to an adviser about investment property
- The form said an adviser would call, so the call is expected rather than cold
- The record was not scraped, bought as a list or lifted from a competition entry
- The data is stored in Australia, under a named Australian entity
How do you compare a pay per lead supplier in Australia?
Put the same questions to every supplier and keep the answers. These are the ones specific to this market.
- Is the price set per state and per investor profile, or is it one national figure?
- Is the mobile checked as a working Australian number before delivery?
- Does the lead carry what the investor stated: goal, budget range, deposit or equity, timeframe and location?
- Where is the investor's data held, and by which entity?
- How many business days do you have to flag a dud, and who decides?
What GoatedLeads puts in writing
One price per lead, agreed before anything runs, with no retainer, no lock in and no minimum term. Each enquiry goes to one advisory and is never shared or resold. The mobile is checked as a working Australian number, and the lead carries what the investor stated. It reaches you by SMS and email the moment it arrives.
A wrong number, a duplicate, an enquiry outside your agreed markets or one that is not about investing is replaced or credited when flagged within five business days. Lead data is stored in Australia. We give no advice and do not contact the investor after delivery.