Reviewed
Investor lead types, and the enquiry behind each one
Each page below covers one kind of lead: what the investor has told us, what a good enquiry looks like, and what to ask before you pay for one. Start with the overview of investment property leads if you want the model explained first.
Three pages cover the model rather than a lead type: how pay per lead works for an advisory, what exclusive means in practice, and how a seminar funnel compares.
| Pay per lead, explained | Pay per lead for property advisers explained: who carries the ad risk, how one price per lead is set, what is billed weekly, and when a retainer suits better. |
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| Exclusive, defined | Exclusive leads for property advisers: what the word must mean in writing, how a shared list behaves on the phone, and three questions that expose one before you pay. |
| Seminar leads vs per lead | Property investment seminar leads: what the room, the evening and the no shows really cost an advisory, who the seminar still suits, and the per lead alternative. |
| Investor numbers | How many property investors in Australia, from ATO and RBA data: individuals with a rental property, how many hold one versus several, and last quarter's investor lending. |
| First investment leads | First investment property leads: what a first time investor states in the enquiry, what they usually get wrong, and what to ask before you pay for one. |
| Portfolio leads | Portfolio investor leads: enquiries from Australians who own one or two properties and want an adviser to plan the next move. What they state and what to ask. |
| Home equity leads | Home equity investor leads: the owner occupier told they could use their equity, who wants an adviser to say how. Why the equity figure is a stated one. |
| Cash flow leads | Cash flow investor leads: Australians who want rental income before growth, often interstate or regional. What they state, what they misread, what to ask. |
| Strategy consultation leads | Property strategy consultation leads: the investor who asks for a meeting, not a property. What the enquiry looks like, and what to ask before you pay. |
| Buyers agent leads | Buyers agent leads for agencies that advise investors: a stated budget, deposit, timeframe and target city, sent to one firm at a price agreed up front. |
| Exclusive investor leads | Exclusive investor leads cost more per record and less per client. The arithmetic, what a shared record does to an investor, and what the word must cover. |
| SMSF property leads | SMSF property leads: Australians who want property inside a self managed super fund and asked for an adviser. What they state, where the compliance line sits. |
| Interstate investor leads | Interstate investor leads: Australians who live in one capital and want to buy in another. Why the enquiry points north or west, and what the first call covers. |
| Off the plan leads | Off the plan leads: Australians asking an adviser about a new apartment before it is built. What they state, why settlement is the conversation, what to ask. |
| Pay per lead Australia | Pay per lead Australia: why an investor enquiry is priced by state and market direction, what consent means for capture, and how to compare suppliers. |
| How leads are generated | Property investment lead generation as GoatedLeads runs it: the ad, the five questions an investor answers, the two checks, and delivery by SMS and email. |
| Rentvestor leads | Rentvestor leads: Australians who rent where they want to live and buy where they can afford. What they state and why the first call is about the plan. |
| High income leads | High income investor leads: Australians from the top income group who state equity, a property or two and a plan for the next, and want to talk structure. |