Pricing has its own page on this site. Here the subject is how an enquiry is produced, checked and delivered, and why delivery is instant rather than batched.
The advertising
It starts with advertising that puts a plain question to Australians who are thinking about an investment property: do you want to talk to an adviser about a plan? The ad offers nothing else. No prize, no free report, no property. That restraint costs response and buys intent, because the only people who answer are the ones who meant it.
Each campaign is run for one advisory's brief. The investor profile, the markets and the weekly volume you asked for decide where the ads run and what they say.
The five questions the investor answers
Everyone who says yes is asked the same five things, in their own words wherever a tick box would flatten the answer.
The answers are recorded as stated. Nobody checks them with a lender, values a home or runs a credit check, and no lead is described as approved or verified. What you get is what the investor said, which is the honest starting point for a strategy call.
- Goal: a first investment, the next one, or a plan for a portfolio
- Budget range
- Deposit or equity position
- Timeframe: when they want to act
- Location: where they want to buy, and where they live
The mobile check and the duplicate check
Two checks sit between the form and your phone. The mobile is tested as a working Australian number, so a mistyped digit or an overseas number never reaches you. The enquiry is then matched against every lead already sent to your firm, so a repeat from the same person is treated as a duplicate rather than a second sale.
An enquiry from outside the markets you agreed is held back too. Everything that fails is our cost. You are only ever billed for a lead that passed.
Why is delivery instant?
Because an enquiry loses value by the hour. The Harvard Business Review study The Short Life of Online Sales Leads put a test lead to 2,241 US companies. Only 37% responded within an hour and 23% never responded at all. Among those that did reply, the average response time was 42 hours. In a second study of 1.25 million leads, firms that made contact within an hour were nearly seven times as likely to qualify the lead as those that waited an hour longer. Against firms that waited 24 hours or longer, the gap was more than 60 times.
So a lead that passes the checks goes to you at once, by SMS and email, or into your CRM on request. Nothing is held for a daily batch, and the investor is still sitting with the form when your name appears.
Billing and replacement
You are billed weekly for the leads delivered that week, at the one price agreed in writing before the campaign started. There is no retainer, no lock in and no minimum term.
A lead that is a wrong number, a duplicate, outside your agreed markets or not an investor enquiry is replaced or credited. Flag it within five business days. We give no advice and do not contact the investor after delivery. Lead data is stored in Australia.