Property investors use advisers less than they could, and GoatedLeads will not put a number on it, because no primary source publishes one. The official counts do show the gap. The ATO recorded 2,335,540 individuals with an interest in a rental property in 2023-24, and 1,672,616 of them held just one, on its taxation statistics. The RBA reads the same data as 70 per cent of investors owning a single property. The 30 per cent who hold several own about half of all investment properties, in its May 2026 bulletin.
What the numbers do say is that most investors stop at one. A single property bought without a plan for the second is the common case, and it is the case an advisory exists to change. The investor who enquires through our advertising has already decided they want help. They have asked to talk to an adviser and stated their goal, budget range, deposit or equity position, timeframe and location.
The adviser's job on the first call is to turn that stated brief into a plan the investor can act on. The lead is the introduction. Whether the investor keeps using an adviser after that depends on the advice.