Call an investor lead within the hour, and as close to the moment it arrives as your day allows. GoatedLeads delivers each lead by SMS and email the instant it passes the checks for that reason. The enquiry is worth most while the investor is still sitting with the form they just filled in.
The evidence is old and still the best there is. It is a study of 1.25 million sales leads across 29 B2C and 13 B2B US companies, published as The Short Life of Online Sales Leads in the Harvard Business Review in 2011. Firms that contacted a lead within an hour were nearly seven times as likely to qualify it as those that waited an hour longer. They were more than 60 times as likely as those that waited 24 hours or longer. The same article audited 2,241 US companies with a test lead. Only 37% responded within an hour, 24% took more than 24 hours, and 23% never responded at all.
An investor enquiry is not a retail lead, and a considered call beats a rushed one. But considered and fast are not opposites. Read the stated goal, budget, deposit position and timeframe, which takes a minute, then ring. If nobody at the firm can do that on the day, buy fewer leads a week rather than let them cool.