To generate property investor leads an advisory has four honest options: referrals, seminars, advertising it runs itself, and exclusive enquiries bought from a supplier such as GoatedLeads. All four work. They differ in speed, in cost, and in who carries the loss when a month is quiet.
Referrals from brokers, accountants and past clients are the cheapest and the least controllable, and they suit a firm with a long record and patience. Seminars suit a firm with a presenter people will travel to see, because a room builds trust in a way no ad can. Running your own ads suits a firm with someone who can manage a campaign and a budget that can absorb weeks of clicks that go nowhere. Bought exclusive enquiries suit a firm with an adviser who can ring the same day and a calendar with gaps in it.
The mistake is to pick one and stop. A referral base with one paid channel on top is the usual shape of a firm that grows on purpose. Whichever paid route you take, the test is the same. Does the enquiry state a goal, a budget range, a deposit or equity position, a timeframe and a location, and did the investor ask to be called? If not, you have bought a name.